Friday, October 29, 2010
MTV-MAMA AWARD 2010
Since MTV Networks Africa (MTVNA) and Bharti Airtel confirmed that they will be holding the 2010 MTV Africa Music Awards (MAMA) in Lagos, Nigeria, several subscribers of Zain network have been sending text to win an air ticket trip with pocket money for the award ceremony that will be held at the EKO EXPO Hall, Lagos on 11 December 2010.
Subscribers will be winning several attractive prices from Zain Sierra Leone like internet modem, cash prizes and other goodies as a demonstration Zain’s commitment and determination in appreciating subscriber’s loyalty to the Zain brand.
The 2010 MTV Africa Music Awards with Airtel formerly of Zain will take the form of a stunning live music event and global television spectacularly featuring performances from contemporary African and international music giants.
Subscribers will be winning several attractive prices from Zain Sierra Leone like internet modem, cash prizes and other goodies as a demonstration Zain’s commitment and determination in appreciating subscriber’s loyalty to the Zain brand.
The 2010 MTV Africa Music Awards with Airtel formerly of Zain will take the form of a stunning live music event and global television spectacularly featuring performances from contemporary African and international music giants.
Artists from around the continent will battle to win a coveted MAMA trophy in one of twelve award categories including: Best Male, Best Female, Best Video, Best Group, Artist of the Year, Best Lusophone Act, Best Anglophone Act, Best Francophone Act, Song of the Year, Brand: New Act, Best International Act and MAMA Legend.
Telecommunications giant Airtel comes on board as the headline sponsor of the MTV Africa Music Awards 2010, signaling the Telco’s profound commitment to African music and youth culture following its purchase of Zain Africa’s business operations earlier this year. The sponsorship was announced by Andre Beyers, Chief Marketing Officer, Airtel Africa and Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa.
Sponsorship of the MAMA will provide Airtel with unique brand exposure across multiple platforms including live event activations across the continent. A key component of the partnership will be the development of exclusive mobile and data content for the Airtel subscribers in sub-Saharan Africa including wallpapers and various downloads.
The award ceremony which was Conceived in 2008 as the ultimate celebration of African contemporary music talent, the MTV Africa Music Awards with Airtel provides a major promotional platform for the African music industry, championing, supporting and empowering African talent by broadcasting their music around the world via MTV’s global multimedia network.
The awards celebrate contemporary African and international genres loved by the youth and young adults across sub-Saharan Africa including Hip Hop, Hip Life, R&B, Afro Pop, Afro House, Kwaito, Boomba, Bongo Flava, Coupé Décalé, Dancehall, Soul and Rock. Past winners have included 2-FACE (Nigeria), Nameless (Kenya), Samini (Ghana), Wahu (Kenya), HHP (South Africa), D’Banj (Nigeria) and Patricke-Stevie Moungondo (Congo Brazzaville). This year’s award ceremony is attracting several zain subscribers and underground artist in Sierra Leone with the hope of winning.
By Saidu Bah
